As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are ...

Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try. When you manage PPC for a living, you know there is always a risk of losing ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Here are five relatively easy but essential steps to clean up your AdWords account to make better decisions and focus on the elements of the account that actually matter. I have a love/hate ...

Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to ...

* After you choose your new Google Account, you'll still be able to sign in to AdWords at adwords.google.com. In addition, if you choose a Google Account that you use for your other Google services, ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google began testing targeted ad placement in AdWords accounts to those spending more than $500,000 or $6 million annually for products other than AdWords tools. The first ads began to appear for one ...