Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Artificial intelligence (AI) will play a growing role in unlocking the value in enterprise data, according to Google Cloud’s lead executive for data analytics. Gerrit Kazmaier, vice-president and ...