In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

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Analytics are core to all modern SaaS applications. There is no way to successfully operate a SaaS application without monitoring how it is performing, what it’s doing internally, and how successful ...