Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...