Iron loft is a hot topic for good reason. It’s one of the first numbers golfers look at when comparing clubs. But with more ...

Any clubfitter worth their salt will tell you that data should always guide your equipment choices. After all, the numbers don’t lie — shot data often reveals swing tendencies that most golfers could ...

Smash factor is one of those terms like all-you-can-eat buffet. It sounds like it means something, but maybe not as much as its ostentatious name might lead you to believe. This is particularly true ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting.

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

On this week's episode of GOLF's Fully Equipped, Johnny and Jake ponder whether the OEMs are creating a new category of irons ...