The razor maker Gillette is taking on toxic masculinity. Based on the furious reaction to this effort in some quarters, the message is more needed than perhaps we even realized. In a new two-minute ...
Is this really the best a man can get? That's the question Gillette and the team over at Procter & Gamble (P&G) are asking in their new commercial and the world is waiting on an answer. This week, ...
Why are some men so afraid of the new Gillette #MeToo commercial? That’s the only explanation, right? The razor company has a new commercial that takes its decades-old slogan, "The best a man can get, ...
A new Gillette ad challenging men to be "the best" they can be by combating toxic masculinity and setting a good example for young boys received widespread praise online—as well as a backlash. The ad, ...
The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...
Gillette is getting a lot of reaction to their new ad. The shaving company's latest spot touches on toxic masculinity, sexism in the workplace and the #MeToo movement, among other topics. "We can't ...
Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...
After three decades of touting Gillette razors as part of being an alpha male, Procter & Gamble is doing an about-face with an ad that has the consumer-products company jumping into into the cultural ...