Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

There is admittedly nothing fancy here whatsoever. Five blades, a lubrication strip, and a swivel handle. That's the whole ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Gillette has pioneered shaving innovation for more than 100 years and FlexBall Technology is just the latest example, joining Gillette Body, the brand’s first razor built for the terrain of a man’s ...

The “advanced skincare” and shaving range is launching in the US today (12 February) and will be available from June. It is expected to roll out globally in the next 12 to 18 months. The range ...

Yesterday's launch of the high-end Fusion ProGlide razor is a key part of Procter & Gamble's plan to turn Gillette into a brand that offers a portfolio of men's grooming products, including facial ...

With charity moustache-growing event Movember starting in less than two weeks, it's a good time to look at accessories and tools to keep the face fuzz in check. The Gillette Fusion ProGlide Styler is ...

With Movember approaching, the annual event where plenty of chaps grow moustaches throughout November for charity, it's a good time for companies to launch gadgets and tools to help create fine facial ...

Gillette Fusion is set to spoof its own marketing with a campaign for Fusion ProGlide. The campaign, which has launched on YouTube and been created by the brand’s in-house creative team, is set at the ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...