What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, following on from Gen X, Y and Z, to 'signify how these different ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up.

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

Older generations often look down on Gen Z, not understanding why so many traditions have been lost. But when you look closer ...