While you’d think it would be more difficult and increasingly rare to make new “world’s first” announcements in this day and age, it does feel like it still happens quite often. Somehow, believe it or ...

Laowa recently announced its new. These new zooms are claimed to bring a new level of versatility and accessibility to ...

The SIRUI Astra 1.33x is a series of anamorphic full-frame auto focus lenses. Previously, we have seen a few companies, such ...

Photographers and cinematographers may be interested in the launch of SIRUI’s 50mm and 75mm full-frame anamorphic lenses on Indiegogo this month. Offering lenses have been designed to complement the ...

The BLAZAR Mantis 1.33X full frame lenses are now available for pre-order, and some new footage has dropped. Plus there are more details on the company’s Beetle 1.33X. a pancake full frame anamorphic ...

Viltrox has unveiled a massive new large format Cine Zoom, the LUNA 42-420mm T5.6 lens. It’s rather eye catching and promises to deliver a huge focal length. The Viltrox LUNA 42-420mm 10x Cine Zoom is ...

The 7Artisan 9mm f/5.6 is a fully manual lens, designed for full-frame cameras. Its ultra-wide angle gives a huge view of 132 degrees, ideal for landscape photography and astrophotography. An angle of ...

Pairing this ultra-wide with Sony's existing fast zooms – FE 28-70mm f/2 GM and FE 50-150mm f/2 GM – would complete a full ...

Nikon just introduced a new camera lens to its lineup that might just be what some shutterbugs are looking for. The Nikkor 28-400mm f/4-8 VR is a high-magnification full-frame zoom lens that is ...

Canon’s cinema camera lineup might have finally cracked the code for what an optimal professional video camera will look and perform like. The new Canon EOS C50 is designed to truly help shooters ...