The comeback of powder: Reinvented for long-wear

Meet the new Maybelline New York Super Stay Flex Powder Foundation: sweat-proof, full coverage and your new go-to product for ...

Matte Foundation Has Been Quietly Plotting Its Comeback—These 7 New Formulas Feel Fresh for 2025

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

VRAI Cosmetics Wins 2025 Beauty Innovation Award For "Foundation Product of the Year"

The 2025 Beauty Innovation Awards today announced that the Absolute Foundation from VRAI Cosmetics has received "Foundation Product of the Year." The Beauty Innovation Awards is an independent ...
Chicago Tribune

Create a seamless look with the best foundation makeup

Which makeup foundations are best? Whether you’re covering up acne or uneven skin tone, foundation is a staple for most makeup wearers. Traditionally, foundation is liquid, but nowadays, powder ...

£28 foundation won't settle into 'fine lines' and is 'perfect for mature skin'

The Cream Cushion Foundation from Sculpted By Aimee is a 'glowy' formula that blends seamlessly into the skin without settling into fine lines or wrinkles ...