Sometimes, two is better than one. But not when it comes to agency partnerships for video ad buying. The French food and snack maker Danone (or Dannon, as the Americans call the US subsidiary) ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jon Ahuna, SVP of operations at Viant. Have you ever seen the same ad an ungodly ...

One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against consumer audiences in a short period ...

CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...