Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. People often say startups arise from passion. Mine came from frustration. My first ...

This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

In a recent Wall Street Journal article, the writer highlighted the risks of a freemium business model. Freemium is when a start-up venture offers it service for free for a Basic level service package ...