Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ads ...
The world's #1 super-premium tequila unveils a new Additive Free Seal on Packaging reinforcing the brand's time honored additive free process. HAMILTON, BERMUDA / ACCESSWIRE / October 5, 2023 / ...
At PATRÓN, our secret ingredient is that we have no secret ingredients. HAMILTON, Bermuda, Feb. 25, 2025 /PRNewswire/ -- PATRÓN ® Tequila, the world's number one super-premium tequila*, proudly ...
‘Censored Truth’ has won Silver in Disruption at The Drum Awards for Marketing for turning a regulatory crisis into a transparency movement. When Mexico’s Tequila Regulatory Council banned Patron from ...