When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...
It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...
On Monday’s episode of “The Daily Show,” Jon Stewart slammed President-elect Donald Trump for releasing a fragrance ad featuring First Lady Jill Biden. “Trump was apparently traveling with his ...
<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...
Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...
There’s a very specific formula to creating a successful perfume ad, but it often leaves the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It ...
I’m convinced that the greatest marketing minds of our generation are entirely housed within mayonnaise companies. Mayonnaise companies, and whoever’s idea it was to sacrifice a giant edible Pop Tart ...
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