From Real-Life Trophies to Building-Block Cars, LEGO Is Growing Its Formula 1 Partnership Brick by Brick

From merch to trophies, LEGO is now at 21 F1 races around the world, with activations like LEGO Fan Zones and Pit Shops for fans to engage off-track.
The Toy Book

Hot Wheels Completes the Formula 1 Grid with Full 2025 Team Lineup

Mattel is expanding its Hot Wheels Formula 1 collection to include all 10 teams and 20 drivers from the 2025 season, rounding ...

Mattel Completes Hot Wheels F1 Lineup With Addition Of Ferrari, Aston Martin Cars

All ten teams and all 20 drivers, are rendered in near impeccable detail at 1:64 scale in this official collaboration between Hot Wheels and Formula 1 ...

From Aston Martin to Ferrari, the Full Formula 1 Grid Goes Hot Wheels with New 1:64-Scale Cars

Aston Martin and Ferrari have now joined the lineup, available in the blister pack or the higher-tier Premium Series.