Fiat, the struggling Italian car manufacturer, is revamping its logo in a bid to recapture its past glories. The logo, which is derived from the famous shield that featured on Fiat cars from 1931 to ...

It's human nature to use symbols to depict objects, actions, and even feelings. Our species has done so since before the written word came around, and we'll probably continue to do so for as long as ...

The question of what we’ll call the new, combined empire of Fiat and Chrysler has been answered – the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company ...