Fender Japan has partnered with J-Pop guitar star Rei to produce a signature guitar that doubles as perhaps one of the most intriguing Stratocaster builds in recent memory. Indeed, a cursory glance at ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

When two cultural forces collide, the effect can be nothing short of earth-shaking. That’s certainly the case with the epic new collaboration between legendary American guitar manufacturer Fender and ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.

Fender Japan's guitars have always been just a little bit different from their global models. (Photo courtesy of Fender Japan) Japanese guitar culture is, was, and always will be a beast of its own — ...

Coolest hybrid ever or oddball offset experimentation gone wild? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Fender Japan has embraced the ...