Fujifabric guitarist Souichiro Yamauchi has killer form in producing eye-catching signature guitars, but his latest is something else altogether: melding the specs of a Tele Custom and his beloved ’52 ...

Fender Japan has partnered with J-Pop guitar star Rei to produce a signature guitar that doubles as perhaps one of the most intriguing Stratocaster builds in recent memory. Indeed, a cursory glance at ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

Fender Japan's guitars have always been just a little bit different from their global models. (Photo courtesy of Fender Japan) Japanese guitar culture is, was, and always will be a beast of its own — ...

A Strat to really make notes bloom, the Sakuraburst joins a Satin Sand Beige stunner, a Shell Pink HSS model with roasted maple neck, and a radical Strat with a reverse Tele headstock When you ...