Ad buying, particularly in TV and premium streaming, is not exactly a paragon of data-driven decision-making. Sure, we have plenty of self-described “data nerds,” but using data points to validate ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...

The FAST market is driven by increasing consumer adoption of cost-free streaming, expanding ad-supported content, and ...

Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad supported TV viewership trends across ...