In the fast-paced digital landscape, product design is not merely about aesthetics; it plays a crucial role in determining the efficiency and cost-effectiveness of the development process. Investing ...

Manufacturers competing in the global reset economy are struggling with multiple challenges, including this triple-whammy: strategically differentiated products are more complex. At the same time, ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Axonometric drawing of the Granciclismo showroom (with Daniela Puppa), 1988. Image Courtesy of Archivio Franco Raggi Simone Farresin is the co-founder of Formafantasma, a research-driven design studio ...