Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Adam Frankel is VP, External Affairs at Andela. Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama. By far, the best way to learn how to write speeches is to read ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be.

Have you ever noticed that from the moment you get off your bed in the morning till the time you lay to sleep at night, one person or the other is trying to “sell” something to you? Of course, it may ...