Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213 ...
Management Science, Vol. 43, No. 4, Frontier Research in Manufacturing and Logistics (Apr., 1997), pp. 465-478 (14 pages) In collaboration with industry partners, a normative model of the product ...
This paper investigates the effect of product adaptation on performance of exporters in Thailand. It focuses on an issue that has not been addressed in past research: Does market orientation moderate ...
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