'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf Ideas for Your Christmas Eve Grand Finale

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...
app.com

Elf on the Shelf: How to create magical moments this holiday season

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...
The Pioneer Woman on MSN

The Countdown Is On! Here's When Your Elf on the Shelf Should Return

Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Music Video: Watch ‘The Elves Went Over the Mountain'

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...
USA Today

What is Elf on the Shelf? Who invented it? The holiday tradition explained

Santa is getting ready to unleash his fleet of Scout Elves to children's houses around the world. Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite ...
AOL

85 Creative Elf on the Shelf Ideas To Get You Through the Holiday Season

As Christmas quickly approaches, it's time to think about important seasonal topics such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings plenty of joy to ...