However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has happened. Namely, Donald Trump was elected president once again, and this time, Musk is essentially operating as his right-hand man.

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.

TikTok was set to be removed in the United States following efforts to ban the Chinese-owned app, but the removal has since been delayed. Find out more about how this happened.

What Happened: Apple was one of several companies that paused or halted spending on X after Elon Musk, owner of the social media platform, agreed with and increased the reach of an antisemitic X post in November 2023.

Elon Musk's close ties to the president is one factor enticing advertisers to return and investors to buy its debt.