'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf’s ‘Scout Elf Squad’ Gifts Us Their First Music Video: Watch ‘The Elves Went Over the Mountain’

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...
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91 funny and easy Elf on the Shelf ideas

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

Elf on the Shelf Ideas for Your Christmas Eve Grand Finale

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...
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Mom's easy Elf on the Shelf hack goes viral

Editor’s note: This story may contain spoilers for prying little eyes! For better or worse, parents around the world are welcoming Elf on the Shelf into their homes this month. But one California mom ...