Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

For nearly two decades, elves have been sitting on shelves (or hanging from ceiling fans) in homes across the world in an effort to figure out which children have been naughty or nice this year.

Netflix will develop movies, TV shows and animated content based on The Elf on the Shelf, the Christmas character with the watchful eye to see who have been naughty and nice boys and girls every ...

McDonald's is offering The Elf on the Shelf Happy Meals ahead of Christmas - but you'll have to be quick to get one. Customers will be able to buy the festive meals until Tuesday, December 20. They ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...