An Elf's naughty side is not reserved for kids alone, and this endearing video is proof of it. Watch Ana Di Piazza recording ...

Feb 4 (Reuters) - Elf Beauty raised its annual sales and profit forecasts after beating Wall Street estimates for ...

Q3 recap: big EPS beat, FY26 guidance raise, Rhode-driven growth and strong margins. See here for more details.

Add Yahoo as a preferred source to see more of our stories on Google. Any parent who’s gotten in on the Elf on the Shelf craze has been there: What started out as a fun tradition—starting out in late ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Elf Beauty Inc (NYSE:ELF) shares fell more than 5% on Thursday after the company reported third quarter fiscal 2026 results and raised its full-year guidance, with the increase seen as modest relative ...

A Scout Elf hangs from a string of Christmas lights while wearing a mask. Willrow Hood / Shutterstock.com If you’re a parent, then you’re well aware of what “The Elf on the Shelf” is—and hopefully you ...

This article on Elf Beauty is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

Last autumn’s UK launch of its newly acquired Rhode brand was pivotal to strong Q3 sales for Elf Beauty, the US cosmetics ...