A homemade sign appeared on a lamppost by Dublin Bay in late 2020. “By order: no Dryrobes or Dryrobe types!!!” it read. The sign was seemingly at odds to Dryrobe founder Gideon Bright's vision of a ...
Founder Gideon Bright jokes that his 86-year-old mother is Dryrobe's "biggest ambassador" in Devon. For she still ventures into the Atlantic Ocean with no wetsuit and then puts on her son's product ...