A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for ...

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending.

As Health and Human Services secretary, Robert Kennedy Jr. is a menace to us all and ought to be removed as soon as possible. But he’s right about one matter, and, in a break from his usual practice ...

The Trump administration’s focus on pharmaceutical advertising has sparked questions about the FDA’s authority to regulate ...

The Food and Drug Administration released new rules requiring drugmakers to be direct when sharing the risks and side effects of drugs in commercials. One guideline requires drug companies to display ...

The Food and Drug Administration has announced that it is cracking down on direct-to-consumer (DTC) prescription drug advertising. It sent out around 100 letters to drug companies warning that many ...

The pharmaceutical industry spends a ton of money on drug ads. This should come as no surprise to anyone who watches TV or streams videos on an electronic device. Commercials for Skyrizi, Rinvoq, ...