FORT MYERS, Fla.--(BUSINESS WIRE)--VeraData- a private company providing deeply insightful data & marketing services to more than 100 of the largest charities in the world- is discovering a new ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 1 hour 2 min ago By Ethan Jakob Craft - 1 hour 51 min ago By Mike Juang - 2 hours 4 min ago By Ad Age and Creativity Staff - 2 ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Small businesses invest in marketing to increase revenue and accelerate growth. To ensure that you spend your budget to best effect, you must identify and manage all marketing expenses. Marketing ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...