In the process of presenting products to the public, a company develops a marketing plan to target the desired audience as effectively as possible. A marketing plan represents a company's specific ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Companies that view marketing as an expense as opposed to an investment run the risk of missing out on the opportunity to grow their business, build customer loyalty and strengthen key business ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Strategic planning is a commonly misunderstood concept in the business world. Entrepreneurs and business owners may think they have a strategic plan in place simply because they have goals and a ...

In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing ...

Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new. Sales teams have been strategically focused on a handful of high-value targets ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

If you were too busy eating turkey to focus on your distribution strategy during November, don’t worry. You still have time to kick start the year with a sound strategic plan to create or improve your ...

Branding is a tactic. Brand development is a discovery process... Just as we have witnessed a tremendous forward momentum in the sophistication of law firm marketing over the past five years, so have ...