Marketing consists of four factors: product, price, placement and promotion. Strategies are an overall top level set of directions for achieving an objective. Think of a strategy as a road map to get ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

In 18 years, the team at my agency has helped about 1,100 clients develop their marketing plans. These companies range in size and industry; however, until recently, our client intake process varied ...

Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

An effective marketing strategy is a necessity, especially for small businesses with a limited following. To build long-lasting customer loyalty, you have to appeal to your audience while staying true ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business marketing plan should include a ...

Brian Kinslow and Tyler Fisher understand what it takes to transform a company from a scrappy startup to a global media, data and intelligence platform. Bisnow’s newly minted co-heads of sales joined ...