That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Learn how the art of vanishing design is transforming modern branding. Explore how AI tools like Dreamina empower creators to ...

'All kinds of abuse': New initiative launched as Ohio sees dramatic rise in elder abuse Ohio is witnessing a dramatic surge in elder abuse cases, with a 400% increase statewide over the past seven ...

A compelling origin story is highly valued in the fashion industry. A forward-thinking designer creates a label, sketches ...

The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world. By Gray Beltran When Mark Zuckerberg announced last month that Facebook was changing ...

The world of logo design is constantly growing, fluctuating, pioneering—and sometimes, apparently, developing a mind of its own. Yes, artificial intelligence has been a factor in graphic design for ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...