Gap didn’t reinvent the wheel with their latest denim commercial, but their Better in Denim campaign starring KATSEYE couldn’t have come at a better time. On August 19, Gap unveiled its fall denim ...

The commercial featured Beyoncé in a bedazzled denim set as she played pool against actor Timothy Olymphant. Beyoncé is back in her Levi’s Jean for a new commercial with the American denim company. In ...

Gap's CEO touted the success of its "Better in Denim" ad campaign on an earnings call Thursday. He said the ad got more views in three days than the brand's four prior releases combined. Gap, American ...

Gap's Response to the Sydney Sweeney Drama is 'Iconic,' Fans Say: 'American Eagle Could Never' originally appeared on Parade. The world of denim is a battlefield of brand messaging, and two recent ...

Denim is front and center in Primark’s first U.K. television commercial. Titled “In Denim We Can,” the fully integrated brand campaign “celebrates the power of denim without the premium price tag” and ...