Given the league’s strict uniform policy, face masks have become one of the last remaining ways for players to express ...

WEST LAFAYETTE − If you're intrigued by the shoes some Purdue football players are wearing in Saturday's season opener, you're not alone. What started as a pair of custom cleats Alex Andrews painted ...

One of the world's biggest sports stars, Kansas City Chiefs quarterback Patrick Mahomes, would have certainly dominated the NIL landscape during his time at Texas Tech. Although his home state still ...

Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

Dillon Gabriel's final season of college football was a whirlwind of success as the quarterback led Oregon to a Big Ten Conference title, a Rose Bowl berth and a trip to New York in December as a ...

Haley Cavinder, the fiancée of NFL star tight end Jake Ferguson, showed off her custom Dallas Cowboys jeans ahead of the team ...

Long Island parents are redefining sideline fashion with personalized jerseys, charm necklaces and creative layering.

Brittany Mahomes gave fans a glimpse of her and Patrick Mahomes’ custom football field at their palatial Kansas City, Mo., estate. On Saturday, the soon-to-be mom of three posted a video to her ...

Jaydon Blue of the Dallas Cowboys missed practice time after getting blisters from the custom Louis Vuitton cleats he chose ...

Taylor Swift was recently back in the Arrowhead Stadium suites in full game day mode, and her WAG-style Chiefs outfit is proof of the same. The singer made her first on‑camera appearance of the season ...