When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization of the Offer” at Baruch College in NYC — it’s a class on consumer behavior where ...

Custom parts and assemblies can save time and money while improving performance on linear motion projects. But finding vendors that can handle customization is key. Here are some tips for finding ...