Small companies taking the customers' point of view are customer-focused. That means they keep the customer in mind when developing their products and services. Marketers also make it easier or more ...

In the competitive landscape of plumbing contracting firms, customer focus plays a pivotal role in determining the success and longevity of a business. The plumbing industry demands more than just ...

Wausau Coated Products appoints Gina Roemke as senior product category manager for rolls to lead innovation in adhesive label ...

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer ...

Customer satisfaction is the cornerstone of any customer-focused business. Without people to buy the product or service, the business will join other failed ventures. Bringing people into your store ...

The Ingram Micro CEO talks about how the distributor’s intelligent digital assistant is helping it connect with partners, ...

Marketing "is the whole business seen...from the customer's point of view," the legendary management consultant Peter Drucker wrote in his The Practice of Management. Drucker also noted that profit is ...

Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it? Steve Jobs once said, “You’ve got to start with the ...

I guess vanity's not technically a sin. It didn't make the list of the seven deadliest, anyway. But the "look at me" approach to messaging and copy is certainly one of the most common mistakes in ...

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As a nationwide leader in fleet maintenance, Amerit Fleet Solutions is trusted by top fleets and recognized for its extensive expertise. With over 2,000 technicians at 1,400+ locations, Amerit ...