Growing demand for digital transformation has drastically shifted most organizations’ perspectives on customers, but as Web 3.0 gains momentum, all that is about to change. Today’s businesses know the ...

Every CEO says they want to be customer-centric, and they’re increasingly saying it on the record. Yet, according to ...

*We’ve all heard it: “The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital disruption, the companies that thrive aren’t just the ...

Discover how AI-powered customer interactions can be revolutionized with mainframe data, offering real-time access and ...

Traditionally, sales and finance have operated in silos, with very different objectives. While sales teams have focused on finding customers and selling products, finance teams have focused on ...

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. In my past 24 years, I have had the privilege of working in various ...

From Fortune 500 companies to startups, companies that prioritize customer centricity stand out in the market. They understand that customers are more than just revenue sources—they are the foundation ...

Consumer choice in the digital landscape is substantial, to say the least. Being able to stand out and retain customers while scaling your brand is a challenging task. That’s why reappraising your ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

Air Canada was voted the North American Winner for Employee Experience Strategy in the sixth annual ARCET Global Customer ...