Movie theaters are turning to collectible merchandise, like novelty popcorn buckets, to get audiences in the door during a time of declining moviegoing and box office returns. First, there was the ...

Even before the Dune: Part 2 popcorn bucket went viral this year, movie theaters have been trying all types of ways to lure customers back. There's reclining seats, expanded menu options, and even ...

Even before the Dune: Part 2 popcorn bucket went viral this year, movie theaters have been trying all types of ways to lure customers back.... The curious rise of novelty popcorn buckets (Encore) Even ...