INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Staying up to date can also help you avoid a costly advertising failure. If you’re not sure where to start or need a few more quality resources, we’ve compiled the best blogs to help you succeed with ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...