From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

Starting in 2027, Sony TVs will be made differently. It may make them cheaper, but will they look as good?

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

If Sony and TCL are teaming up to make your next TV, it's better news than you'd think ...

Sony and TCL said Tuesday they're entering into a joint venture to spin Sony's TV and audio home entertainment business into a new company, with TCL holding a controlling 51% stake. But it's not the ...

If you are one of those who turn their nose up at "Chinese TVs" while lovingly dusting off your Sony Bravia, you might want to sit down for this one. The days ...