Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

New business concepts usually conceived by brainstorming with partners or business colleagues. You may also have an idea that you think about when idle. New business concepts can include starting a ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...