Learn more about how simple jokes can help an audience understand and trust science communicators more. There’s nothing like a well-timed joke to set the mood. Jokes can help ease tension in a ...

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...

Here’s how to do it without making yourself or anyone else the punchline. A finance director stands in front of hundreds of ...

There are two types of tedious advocates for psychedelics: the sanctimonious spiritual type and the sanctimonious scientist type (who is defensive about being mistaken for being the spiritual type).

Scientists aren’t comedians, but it turns out a joke or two can go a long way. That’s according to a new University of Georgia study that found when researchers use humor in their communication — ...

As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...