Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, the company fosters powerful connections between brands and their audiences as well ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released its annual Comcast Advertising Report including data, analysis and actionable insights on the trends impacting the viewers, buyers and ...

AudienceXpress launches AudienceXtn, a new incremental reach solution built for multiscreen TV NEW YORK--(BUSINESS WIRE)-- AudienceXpress, a division of Comcast Advertising that provides ...

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

I get to play a big role in making FreeWheel a fun place where people enjoy coming to work. There’s always something going on to delight and connect our people. And I get to be a part of it all. Then ...

One seemingly ordinary Wednesday morning, Sukai Qin realized what it truly means to be a working parent. After her son accidentally lodged a jewelry bead into his sister’s ear, Qin and her husband ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...