Colors are thought to carry emotional meaning. Even more, many agree that color impacts us in the way we think and feel. We can find many sources that tell us to paint our bedroom walls in blues and ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Red and yellow stimulate appetite, while blue suppresses hunger. Discover how color psychology affects restaurant sales, customer mood and dining duration.

If you always choose black clothing, discover the psychological reasons behind this preference and how it reflects power, ...

Psychopaths and individuals with dark personality traits may inadvertently reveal their inner struggles — and sometimes all it takes is noticing their favorite ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated ...

Past psychology studies suggest that people tend to remember emotional events, such as their wedding, the birth of a child or traumatic experiences, more vividly than neutral events, such as a routine ...