On Thursday, the coffee giant released a series of holiday items which includes a 20-ounce glass cup in the shape of a bear. Known as the ‘bearista’ glass, the cup retailed for $29.95 and was available at Starbucks locations nationwide.

The 'Bearista' frenzy shows how hype, scarcity and emotion now collide in retail and why Starbucks’ bid to rebuild trust hinges on moments far smaller than the cup itself.

If you're craving a taste of Tuscany, this dessert is totally your answer. The coffee mousse mingles perfectly with those crunchy cantucci—really good stuff. Layers of creamy, smooth mousse with real coffee,

And if the return of red cups wasn’t enough, another Starbucks item going viral is the glass jar cold cups shaped like a bear. The Bearista mugs were launched Thursday along with the holiday menu, according to Parade. The cups, originally $30, are already selling for around $200 to $500 on eBay.

A financially savvy coffee lover doesn't have to choose between saving money and indulging in their daily pick-me-up.

The new record staggered some people, though residents also said it was par for the course for the desert city with a luxury lifestyle.