Last week I described the Search Engine Strategies Conference in London. This event allowed me to unearth the secrets of a subject that’s become increasingly important to e-commerce sites: ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 ...

Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on ...