ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...
China's $5 billion micro drama industry is booming Bytedance and competitor Kuaishou among successful first movers Companies with Chinese ties creating short videos for U.S. customers Micro dramas ...
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China's micro-drama boom eyes global market
“God of Wealth, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanle, exhausted, looks up at the sky and mutters this as she heads home. Xuanle ...
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