Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial. The brand’s ad featured rapper Lil Wayne and depicted its ...

CETAPHIL, the skin care brand most prescribed by dermatologists, wins Gold in Influencer Marketing for its 2025 flagship ...

I put 'em both through serious testing.

Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing strategy that broadens awareness and more effectively engages users through mobile and ...

A Cetaphil commercial warmed the hearts of many viewers during the 2024 Super Bowl. But that all changed when a TikTok creator accused the skincare company of stealing her content for the Taylor Swift ...

The Marvelous Mrs. Maisel actress, Cetaphil's new brand ambassador, loves a minimal skincare routine Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Rachel Brosnahan approaches beauty ...

It's hard to explain the Taylor Swift effect to anyone who is not a Swiftie, but a new heartwarming commercial by skincare brand Cetaphil ahead of Super Bowl Sunday does a pretty good job. One Swiftie ...

“[This is] the only facecare product that improves my 61-year-old skin,” one shopper said.

About CETAPHIL CETAPHIL was developed by a leading pharmacist more than 70 years ago as a gentle, yet powerful formula to clean without stripping and moisturize without clogging. CETAPHIL is the #1 ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Cetaphil might be popping up in your social media feeds more too, since ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...