New vehicles are increasingly complex, which means that preparing dealer employees to sell them is more difficult than ever. Ford is now turning to artificial intelligence to train salespeople around ...

Last week, Mazda introduced technology innovation commitments from the boardroom to research and development to car sellers. The automaker, which had a record-breaking sales year in North America in ...

Walser Automotive Group instituted an antifraud training regimen for sales and finance personnel in 2021 after recognizing the opportunity remote deals offered scammers and finding itself fooled by ...